A clean Business Manager starts with clear ownership.
The structure behind the campaigns matters. Here is how I think about people, partners, business assets, and access.
Start with an asset map
Before changing settings, I want to understand how the business is connected. Which portfolio owns the ad account? Who manages the Facebook Page? Where does the Instagram account sit? Which dataset receives website events? A simple inventory makes these relationships easier to discuss and helps reveal missing access before it interrupts the work.
Separate ownership from access
Working on an asset and owning that asset are different responsibilities. I prefer a clear record of the business owner, administrators, team members, and external partners. Each person should have access that matches their role. This also makes onboarding, offboarding, and handovers more predictable.
Keep the business identity consistent
Business information should be accurate and consistent across the website, contact details, and genuine business records. When verification is relevant, I focus on preparation and clarity. A well-organized submission supports the process; the platform makes the approval decision.
Make the setup maintainable
A good setup is one the next responsible person can understand. I document asset relationships, important settings, and who is responsible for each part. My goal is to leave a business with a clearer operating structure, rather than a collection of settings that only one person understands.